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    Comparison of giving behaviour in Western Australia

    132321_shanka.pdf (97.85Kb)
    Access Status
    Open access
    Authors
    Shanka, Tekle
    Oroz, Ivana
    Date
    2009
    Type
    Working Paper
    
    Metadata
    Show full item record
    Citation
    Shanka, Tekle and Oroz, Ivana. 2009. Comparison of giving behaviour in Western Australia, Marketing Insights; School of Marketing Working Paper Series: no. 2009029, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/32974
    Collection
    • Curtin Research Publications
    Abstract

    This paper presents the results of survey data examining the differences and similarities of giving behaviour between university students and members of the public in Western Australia (WA). The two groups reported donating behaviour and intended donating behaviour using an established scale from Sargeant, Ford and West (2006). A convenience sample of 400 members of the general public 287 higher education students participated in a survey to explore their motivations behind giving. The results indicate that female participants generally tend to be more positive towards giving to non-for-profit organisations. Trust, emotional utility and familial utility were significant predictors of commitment that leads to future giving behaviour.

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