MetadataShow full item record
Toward the end of the 1990s The Houston based performance artists Michael Galbreth and Jack Massing, ‘The Art Guys’, embarked on the SUITS project. A project involving a two year exploration of the relationship between art, fashion and marketing which resulted in the publication of the book ”SUITS: The Clothes Make the Man.” Through this project the Art Guys were drawn into a journey through branding, image construction, fashion, performance, sponsorship, marketing and the multiple layers of a consumer culture. The Suits project and in particular the documentation of their journey, provided in the book, are an interesting vehicle for reflection on the suit and branding in contemporary male dress. The business suit is commonly seen as a symbol of masculinity and corporate identity. The Art Guys subvert conventional readings of the suit, using the traditional grey business suit as corporate billboard to attract and market sponsorship for their project. This paper reviews the SUITS project with a particular focus on the challenges to conventional reading of the suit presented by the project.
Showing items related by title, author, creator and subject.
Barnuud, Nyamdorj Namjildorj (2012)Global climate model simulations indicate 1.3°C to 1.8°C increase in the Earth’s average temperature by middle of this century above the 1980 to 1999 average. The magnitude and rate of change of this projected warming is ...
Sholarin, E.; Awange, Joseph (2015)© 2015, Springer International Publishing Switzerland. Project management is a set of tools and templates designed to help the project management practitioner and to provide consistency of process.It is a methodology that ...
Designing a soft approach for IS planning in the not-for-profit sector: research perspectives and issuesVenable, John; Bhattacharjya, Jyotirmoyee (2007)In this paper we report on a research project to assist a not-for-profit organisation (NFP) to undertake strategic information systems planning (SISP). The research approach taken was an Action Research project. The project ...