Antecedents of web site loyalty: results from four countries
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Treiblmaier, H. and Neale, L. and Chong, S. and Haghirian, P. and Oelsiechutag, E. 2008. Antecedents of web site loyalty: results from four countries, in Leroy Robinson Jr. (ed), Academy of Marketing Science, Aug 28 2008. Vancouver, Canada: Academy of Marketing Science.
Proceedings of the annual conference of the Academy of Marketing Science
School of Marketing