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    From mobility space towards experience space: implications for the competitiveness of destinations

    Access Status
    Fulltext not available
    Authors
    Pechlaner, Harald
    Pichler, S.
    Herntrei, M.
    Date
    2012
    Type
    Journal Article
    
    Metadata
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    Citation
    Pechlaner, H. and Pichler, S. and Herntrei, M. 2012. From mobility space towards experience space: implications for the competitiveness of destinations. Tourism Review. 67 (2): pp. 34-44.
    Source Title
    Tourism Review
    DOI
    10.1108/16605371211236150
    Additional URLs
    http://www.emeraldinsight.com/
    ISSN
    1759-8451
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/34126
    Collection
    • Curtin Research Publications
    Abstract

    Destinations are embedded in a competitive environment, in which quality and service alone do not satisfy the customer, and are no longer useful for differentiation. Thus experiences, as a source of customer value, are gaining importance in destination management. Experiences are provided at isolated attraction points, rather than as networks within spaces. Thus, destinations are forced to provide emotional experiences along the entire tourist service chain within the destination space. The challenge is to transform the space of the tourist's movements into one of experiences. The main purpose of this study is to develop a conceptual framework for the mobility offer in the destination, the realised mobility and the relative experience.

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