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The development of domestic brands in China

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Authors
Ewing, Michael
Napoli, Julie
Pitt, Leyland
Date
2003
Type
Book Chapter
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Citation
Ewing, Michael and Napoli, Julie and Pitt, Leyland. 2003. The development of domestic brands in China, in Alon, I. (ed), Chinese economic transition and international market strategy, pp. 84-95. USA: Praeger.
Source Title
Chinese Economic Transition and International Market Strategy
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Department
School of Marketing
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