The development of domestic brands in China

Ewing, Michael; Napoli,  Julie; Pitt, Leyland

Access Status

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Authors

Ewing, Michael

Napoli, Julie

Pitt, Leyland

Date

2003

Collection

Curtin Research Publications

Type

Book Chapter

Metadata

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Citation

Ewing, Michael and Napoli, Julie and Pitt, Leyland. 2003. The development of domestic brands in China, in Alon, I. (ed), Chinese economic transition and international market strategy, pp. 84-95. USA: Praeger.

Source Title

Chinese Economic Transition and International Market Strategy

URI

http://hdl.handle.net/20.500.11937/34145

School

School of Marketing