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    The development of domestic brands in China

    Access Status
    Fulltext not available
    Authors
    Ewing, Michael
    Napoli, Julie
    Pitt, Leyland
    Date
    2003
    Type
    Book Chapter
    
    Metadata
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    Citation
    Ewing, Michael and Napoli, Julie and Pitt, Leyland. 2003. The development of domestic brands in China, in Alon, I. (ed), Chinese economic transition and international market strategy, pp. 84-95. USA: Praeger.
    Source Title
    Chinese Economic Transition and International Market Strategy
    ISBN
    1567205879
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/34145
    Collection
    • Curtin Research Publications
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