Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry
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Authors
Phau, Ian
Ferguson, Graham
Date
2013Type
Journal Article
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Phau, I. and Ferguson, G. 2013. Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry. Australasian Marketing Journal. 21 (3): pp. 147-154.
Source Title
Australasian Marketing Journal
ISSN
School
School of Marketing