View Item 

Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry

Access Status
Fulltext not available
Authors
Phau, Ian
Ferguson, Graham
Date
2013
Type
Journal Article

Metadata
Show full item record
Citation
Phau, I. and Ferguson, G. 2013. Validating the Customer Satisfaction Survey (CSS) Scale in the Australian Fast Food Industry. Australasian Marketing Journal. 21 (3): pp. 147-154.
Source Title
Australasian Marketing Journal
ISSN
School
School of Marketing
URI
Collection