Revisiting the blurring practices between editorials and advertising
dc.contributor.author | Dix, Steve | |
dc.contributor.author | Phau, Ian | |
dc.contributor.editor | Daniela Spanjaard | |
dc.contributor.editor | Sara Denize | |
dc.contributor.editor | Neeru Sharma | |
dc.date.accessioned | 2017-01-30T13:42:57Z | |
dc.date.available | 2017-01-30T13:42:57Z | |
dc.date.created | 2008-12-09T18:01:38Z | |
dc.date.issued | 2008 | |
dc.identifier.citation | Dix, Stehen and Phau, Ian. 2008. Revisiting the blurring practices between editorials and advertising, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/34354 | |
dc.description.abstract |
This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry.Advertisers and agencies showed significantly positive attitudes towards blurring practices. It is also revealed that there are little significant differences for the attitudes towards regulation of blurring practices between the three sample groups. However, there are differences in perception across sample groups towards the specific blurring practices. Further managerial implications were provided to better allow advertisers and agencies a guide to shifts in the perceived role of blurring practices in advertising across a fifteen year period. | |
dc.publisher | University of Western Sydney | |
dc.subject | advertisers and media consumers | |
dc.subject | Agencies | |
dc.subject | Blurring practices | |
dc.subject | Editorial | |
dc.subject | Advertising | |
dc.title | Revisiting the blurring practices between editorials and advertising | |
dc.type | Conference Paper | |
dcterms.source.title | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
dcterms.source.series | Proceedings of Australian and New Zealand Marketing Academy conference 2008 | |
dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
dcterms.source.conference-start-date | Dec 1 2008 | |
dcterms.source.conferencelocation | Olympic Park, Sydney | |
dcterms.source.place | Sydney | |
curtin.accessStatus | Open access | |
curtin.faculty | Curtin Business School | |
curtin.faculty | School of Marketing |