Show simple item record

dc.contributor.authorAcharya, Deepa
dc.contributor.authorGeorgiou, Kristina
dc.contributor.authorZorn, Steffen
dc.contributor.editorSvetlana Bogomolova, Richard Lee and Jenni Romaniuk
dc.date.accessioned2017-01-30T13:43:15Z
dc.date.available2017-01-30T13:43:15Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationAcharya, D. and Georgiou, K. and Zorn, S. 2012. Exploring Popular Children Websites - Only Fun and Games?, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/34417
dc.description.abstract

This study examined two categories of websites (food and non-food) targeted towards children. A content analysis of 22 popular food and non-food websites investigated commercial/non-commercial content, time spent on the websites and a traffic based ranking gathered from Alexa.com, a website collecting data on websites and publishing website rankings. Chi square tests showed significant differences between both website categories. The majority of food website content was commercial in the form of product placements and advertisements. Most non-food websites consisted mainly of entertainment elements like games and contests. Only little content of the analysed websites was informative. The study answers calls for research investigating advertising to children on the web and provides a unique snapshot of popular food and non-food websites targeted towards children. Furthermore the study raises important questions regarding advertising regulation on children’s websites and presents opportunities for marketers.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/365ANZMACFINAL.pdf
dc.titleExploring Popular Children Websites - Only Fun and Games?
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record