Blended Value Based E-Business Modeling Approach: A Sustainable Approach using QFD

Abstract

'E-business' and 'sustainability' are the two current major global trends. But surprisingly none of the e-business modeling ideas covers the sustainability aspects of the business. Recently researchers are introducing 'green IS/IT/ICT' concept but none of them clearly explains how those concepts will be accommodated inside the e-business models. This research approach, therefore, aims to develop an e-business model in conjunction with sustainability aspects. The model explores and determines the optimal design requirements in developing an e-business model. This research approach also investigates how the sustainability dimensions can be integrated with the value dimensions in developing an e-business model. This modelling approach is unique in the sense that in developing the model sustainability concept is integrated with customer's value requirements, business's value requirements, and process's value requirements instead of only customer's requirements. QFD, AHP, and Delphi method are used for the analysis of the data. Besides developing the blended value based e-business model this research approach also develops a framework for modeling e-business in conjunction with blended value and sustainability which can be implemented by almost any other businesses in consideration with the business contexts.