View Item 

The influence of information susceptibility, normative susceptibility and collectivism on attitudes towards counterfeiting of luxury brands

Access Status
Open access
Authors
Teah, Min
Phau, Ian
Date
2007
Type
Conference Paper

Metadata
Show full item record
Citation
Teah, Min and Phau, Ian. 2007. The influence of information susceptibility, normative susceptibility and collectivism on attitudes towards counterfeiting of luxury brands, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 1136-1143.Dunedin: University of Otago
Source Title
Proceedings of the Australian and New Zealand Marketing Academy Conference 2007
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
Faculty
Curtin Business School
School of Marketing
URI
Collection