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    Effects of family structure and socialization on materialism: a life course study in Malaysia

    Access Status
    Fulltext not available
    Authors
    Moschis, G.
    Hosie, Peter
    Vel, P.
    Date
    2009
    Type
    Journal Article
    
    Metadata
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    Citation
    Moschis, G. and Hosie, P. and Vel, P. 2009. Effects of family structure and socialization on materialism: a life course study in Malaysia. Journal of Business and Behavioural Sciences. 21 (1): pp. 166-181.
    Source Title
    Journal of Business and Behavioural Sciences
    ISSN
    19468113
    URI
    http://hdl.handle.net/20.500.11937/34775
    Collection
    • Curtin Research Publications
    Abstract

    Consumer researchers have a long-standing interest in understanding and interpreting the development of materialistic attitudes towards consumption and values in different cultural settings. In this context, the ‘life course’ approach is a recent interdisciplinary movement in consumer behaviour research that operates as an important overarching framework to study the development of materialism in Malaysia. A general conceptual background of the life course paradigm is used in this study for discussing, organising, integrating and presenting these consumer research findings on materialism. A survey ofyoung Malaysian adults (18 to 22 years) was undertaken to test hypotheses derived from the life course literature. Consistent with previous research findings, television viewing and peer communication during adolescent years had a significant association with materialistic values held by young Malaysianadults. Family structure and socio-oriented family communication environment were not found to be significantly associated with materialism. A discussion ensured on the future study theoretical implications of materialism on consumer behaviour in Malaysia.

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