Show simple item record

dc.contributor.authorLloyd, S.
dc.contributor.authorWoodside, Arch
dc.date.accessioned2017-01-30T10:31:38Z
dc.date.available2017-01-30T10:31:38Z
dc.date.created2015-07-16T06:21:50Z
dc.date.issued2015
dc.identifier.citationLloyd, S. and Woodside, A. 2015. Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies. Journal of Strategic Marketing. 23 (1): pp. 3-18.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/3487
dc.identifier.doi10.1080/0965254X.2014.914064
dc.description.abstract

This study examines the commercial strategies of two non-profit organizations (NPOs) and the alignment of their values and identity while pursuing commercial entrepreneurial strategies. The research uses qualitative, semi-structured, one-on-one interviews conducted in the context of the informants' daily lives and work. The research indicates the value of the alignment of organizational identity with commercial activities as a means for paradox resolution. Lérins and St John are cases of NPOs that engage in strategic choice. Research has yet to examine the role of organizational identity alignment in examining paradox resolution among NPOs. The NPOs engage in strategic choice for which continuous reference to enactment with core values is an important influence on strategic brand-community building behaviour.

dc.publisherTaylor and Francis
dc.subjectbrand identity
dc.subjectnon-profit organizations
dc.subjectentrepreneurship
dc.titleAdvancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies
dc.typeJournal Article
dcterms.source.volume23
dcterms.source.number1
dcterms.source.startPage3
dcterms.source.endPage18
dcterms.source.issn0965254X
dcterms.source.titleJournal of Strategic Marketing
curtin.note

This is an Author's Original Manuscript of an article published by Taylor & Francis in Journal of Strategic Marketing on 06/05/2014 available online at http://www.tandfonline.com/10.1080/0965254X.2014.914064

curtin.accessStatusOpen access


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record