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dc.contributor.authorLwin, Michael
dc.contributor.authorPhau, Ian
dc.contributor.editorHarry Timmermans
dc.date.accessioned2017-01-30T13:47:12Z
dc.date.available2017-01-30T13:47:12Z
dc.date.created2010-08-17T20:02:59Z
dc.date.issued2010
dc.identifier.citationLwin, Michael and Phau, Ian. 2010. Characteristics of charitable donors in Australia, in Harry Timmermans (ed), Recent Advances in Retailing and Services Science Conference, Jul 2 2010. Istanbul: Recent Advances in Retailing and Services Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/35034
dc.description.abstract

Decline in government funding for charities led to a new era of marketing for charities in Australia. Operating like businesses, charities contest for a share of the $5.7 billion of household donations. The research investigates the characteristics of Australian charitable donors. Limited empirical research is available in this field and the paper replicates Schlegelmilch et al. (1997) research to develop a better understanding of Australian donors‟ demographics, psychographics and perception of charities. Findings show donors are more likely to be older individuals with higher income, who perceive themselves to be generous and financially secured. They have favourable attitude towards national and international charities, and they are more accepting towards higher administration costs. The research provides a clearer profile of the donor‟s market. Thus donors could be targeted more effectively. The research also identifies major differences between Schlegelmilch et al.'s (1997) British research. The findings indicate that the characteristics of donors differ between each country and more exploration is needed in this field.

dc.publisherRecent Advances in Retailing and Services Science
dc.titleCharacteristics of charitable donors in Australia
dc.typeConference Paper
dcterms.source.titleRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.seriesRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.isbn9789068141801
dcterms.source.conferenceRecent Advances in Retailing and Services Science Conference
dcterms.source.conference-start-dateJul 2 2010
dcterms.source.conferencelocationIstanbul
dcterms.source.placeTurkey
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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