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    A Thematic Analysis of Mothers’ Motivations for Blogging

    Access Status
    Fulltext not available
    Authors
    Pettigrew, Simone
    Archer, C.
    Harrigan, P.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Pettigrew, S. and Archer, C. and Harrigan, P. 2015. A Thematic Analysis of Mothers’ Motivations for Blogging. Maternal and Child Health Journal: pp. 1-7.
    Source Title
    Maternal and Child Health Journal
    DOI
    10.1007/s10995-015-1887-7
    ISSN
    1092-7875
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/35166
    Collection
    • Curtin Research Publications
    Abstract

    © 2015 Springer Science+Business Media New York Introduction Various forms of social media are used by many mothers to maintain social ties and manage the stress associated with their parenting roles and responsibilities. ‘Mommy blogging’ as a specific type of social media usage is a common and growing phenomenon, but little is known about mothers’ blogging-related experiences and how these may contribute to their wellbeing. This exploratory study investigated the blogging-related motivations and goals of Australian mothers. Methods An online survey was emailed to members of an Australian online parenting community. The survey included open-ended questions that invited respondents to discuss their motivations and goals for blogging. A thematic analysis using a grounded approach was used to analyze the qualitative data obtained from 235 mothers. Results Five primary motivations for blogging were identified: developing connections with others, experiencing heightened levels of mental stimulation, achieving self-validation, contributing to the welfare of others, and extending skills and abilities. Discussion These motivations are discussed in terms of their various properties and dimensions to illustrate how these mothers appear to use blogging to enhance their psychological wellbeing.

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