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Offline and online banking - where to draw the line when building trust in e-banking

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Yap, K.
Wong, David
Loh, Hwee Kuen Claire
Bak, Randall
Date
2010
Type
Journal Article

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Yap, K. and Wong, D. and Loh, H.K.C. and Bak, R. 2010. Offline and online banking - where to draw the line when building trust in e-banking. International Journal of Bank Marketing. 28 (1): pp. 27-46.
Source Title
International Journal of Bank Marketing
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School of Marketing
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