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dc.contributor.authorPettigrew, Simone
dc.contributor.authorPescud, M.
dc.contributor.authorDonovan, Robert
dc.contributor.editor-
dc.date.accessioned2017-01-30T13:48:56Z
dc.date.available2017-01-30T13:48:56Z
dc.date.created2014-05-18T20:00:38Z
dc.date.issued2010
dc.identifier.citationPettigrew, S. and Pescud, M. and Donovan, R. 2010. Mental Health: A Hard Sell, in Papers from the WA Social Marketing Forum, Aug 13, pp. 1-6. Perth: University of Western Australia.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/35316
dc.description.abstract

This study addresses the need to ‘sell’ the idea of mental health in an environment where there is a focus on mental illness instead of mental health, and where mental illness is highly stigmatised. Focus groups and individual interviews were conducted with 111 Western Australians aged 40 years and older to explore their perceptions of mental health and mental illness to inform social marketing efforts to increase mental health literacy. The findings indicate that a mental health promotion campaign directed at mature adults should recognise the prevention focus that is likely to be dominant among members of this group and hence emphasise the response efficacy of the recommended behaviours.

dc.publisher-
dc.titleMental Health: A Hard Sell
dc.typeConference Paper
dcterms.source.titleWA Social Marketing Forum 2010
dcterms.source.seriesWA Social Marketing Forum 2010
dcterms.source.conferenceWA Social Marketing Forum 2010
dcterms.source.conference-start-dateAug 13 2010
dcterms.source.conferencelocationPerth
dcterms.source.place-
curtin.department
curtin.accessStatusFulltext not available


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