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    Augmented reality application to museum visitor experiences

    Access Status
    Fulltext not available
    Authors
    Hassan, A.
    Ramkissoon, Haywantee
    Date
    2017
    Type
    Book Chapter
    
    Metadata
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    Citation
    Hassan, A. and Ramkissoon, H. 2017. Augmented Reality Application to Museum Visitor Experiences, in Albrecht, J.N. (ed), Visitor Management in Tourism Destinations. Oxfordshire, UK: Cabi.
    Source Title
    Visitor Management in Tourism Destinations
    DOI
    10.1079/9781780647357.0117
    ISBN
    9781780647357
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/35518
    Collection
    • Curtin Research Publications
    Abstract

    This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist destination. Bangladesh has distinctive features encompassing history and culture, suggesting that AR can assist in the implementation and promotion of cultural tourism through activities in museums. The study's exploratory findings suggest that AR may be applied to museums such as the Bangladesh National Museum given adequate infrastructure.

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