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Drivers of retail store loyalty

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Authors
Ramaseshan, Balasubramani
Vinden, Amy
Date
2009
Type
Conference Paper
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Citation
Ramaseshan, B. and Vinden, A. 2009. Drivers of retail store loyalty, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
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Department
School of Marketing
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