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Drivers of retail store loyalty

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Authors
Ramaseshan, Balasubramani
Vinden, Amy
Date
2009
Type
Conference Paper

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Citation
Ramaseshan, B. and Vinden, A. 2009. Drivers of retail store loyalty, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
URI
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