Discovering wildlife tourism: a whale shark tourism case study
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This paper investigates the different sources of information used by tourists to learn about a particular wildlife tourism activity, specifically, whale shark tourism at Ningaloo Marine Park in Western Australia. The findings from this research concur with previous studies of wildlife tourism showing that wildlife tourism operations are reliant on more informal and general forms of promotion, in particular word of mouth and guide books. Conversely, more deliberate marketing mechanisms, such as the internet and documentaries, are not extensively utilised. To disaggregate consumer preferences for various information sources, this article segments the population into more homogenous groups, thereby demonstrating distinct differences in the choice of information source based on the participants' normal place of residence.
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Development and change in the whale shark tourism industry at Ningaloo Marine Park, Western AustraliaCatlin, James (2010)Popular demand for tourism experiences in the natural environment, and in particular for human-wildlife interactions, is increasing. Whale shark tourism at Ningaloo Marine Park on the North West Cape of Western Australia ...
Hughes, Michael; Carlsen, Jack (2008)As the agency responsible for managing human interactions with wildlife in Western Australia, the Department of Conservation and Land Management (CALM) is faced with a complex issue. Wildlife is a significant component ...
Hughes, Michael; Carlsen, Jack (2008)Human interactions with wildlife occur across a wide variety of contexts and oftenform the central component of nature based tourism operations. There is the potential for significant impacts on both humans and wildlife ...