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    Risk, uncertainty and the theory of planned behavior: a tourism example

    Access Status
    Fulltext not available
    Authors
    Quintal, Vanessa
    Lee, J.
    Soutar, G.
    Date
    2010
    Type
    Journal Article
    
    Metadata
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    Citation
    Quintal, V. and Lee, J. and Soutar, G. 2010. Risk, uncertainty and the theory of planned behavior: a tourism example. Tourism Management. 31 (6): pp. 797-805.
    Source Title
    Tourism Management
    DOI
    10.1016/j.tourman.2009.08.006
    ISSN
    02615177
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/35829
    Collection
    • Curtin Research Publications
    Abstract

    The differential impacts risk and uncertainty have on travel decision-making were explored by examining the constructs' influence on the antecedents of intentions to visit Australia using the theory of planned behavior. Respondents were obtained from online consumer panels in South Korea, China and Japan. The South Korean and Chinese samples were general population samples, while the sample from Japan was an international travelers' sample. The extended model fitted the data well, explaining between 21 and 44 percent of the variance in intentions. Subjective norms and perceived behavioral control significantly impacted on intentions in all country samples, whereas attitudes toward visiting Australia were only significant in Japan. Subjective norms influenced attitudes and perceived behavioral control in all country samples. Finally, perceived risk influenced attitudes toward visiting Australia in South Korea and Japan, while perceived uncertainty influenced attitudes toward visiting Australia in South Korea and China and perceived behavioral control in China and Japan.

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