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The Pudding of Trust

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Open access
Authors
Staab, S.
Bhargava, B.
Leszek, L.
Rosenthal, A.
Winslett, M.
Sloman, M.
Dillon, Tharam S.
Chang, Elizabeth
Hussain, Farookh
Nejdl, W.
Olmedilla, D.
Kashyap, V.
Date
2004
Type
Journal Article

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Staab, Steffen and Bhargava, Bharat and Lilien, Leszek and Rosenthal, Arnon and Winslett, Marianne and Sloman, Morris and Dillon, Tharam and Chang, Elizabeth and Hussain, Farookh and Nejdl, Wolfgang and Olmedilla, Daniel and Kashyap, Vipul. 2004. The Pudding of Trust. IEEE Intelligent Systems 19 (5): 74-88.
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IEEE Intelligent Systems
School
Centre for Extended Enterprises and Business Intelligence
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Copyright 2004 IEEE

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Abstract

Trust - "reliance on the integrity, ability, or character of a person or thing" - is pervasive in social systems. We constantly apply it in interactions between people, organizations, animals, and even artifacts. We use it instinctively and implicitly in closed and static systems, or consciously and explicitly in open or dynamic systems. An epitome for the former case is a small village, where everybody knows everybody, and the villagers instinctively use their knowledge or stereotypes to trust or distrust their neighbors. A big city exemplifies the latter case, where people use explicit rules of behavior in diverse trust relationships. We already use trust in computing systems extensively, although usually subconsciously. The challenge for exploiting trust in computing lies in extending the use of trust-based solutions, first to artificial entities such as software agents or subsystems, then to human users' subconscious choices.