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    Impact of the Presence of Medical Equipment in Images on Viewers' Perceptions of the trustworthines of an Individual on-Screen

    190052_75095_Impact_of_the_Presence_of_Medical_Equipment.pdf (669.4Kb)
    Access Status
    Open access
    Authors
    Jiwa, Moyez
    Millett, Stephan
    Meng, Xingqiong
    Hewitt, V.
    Date
    2012
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Jiwa, Moyez and Millett, Stephan and Meng, Xingqiong and Hewitt, Vivien. 2012. Impact of the Presence of Medical Equipment in Images on Viewers' Perceptions of the trustworthines of an Individual on-Screen. Journal of Medical Internet Research. 14 (4): e100.
    Source Title
    Journal of Medical Internet Research
    DOI
    10.2196/jmir.1986
    ISSN
    1438-8871
    Remarks

    This article is published under the Open Access publishing model and distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/2.0/ Please refer to the licence to obtain terms for any further reuse or distribution of this work.

    Copyright © 2012 Moyez Jiwa, Stephan Millett, Xingqiong Meng and Vivien Hewitt

    URI
    http://hdl.handle.net/20.500.11937/36177
    Collection
    • Curtin Research Publications
    Abstract

    Background: It is now common practice for doctors to consult patients by means other than face-to-face, often appearing before the patient on a computer screen. Also, many websites are using depictions of health professionals to increase the credibility of their services. Being trustworthy is an essential attribute for successful ehealth services. Little is known about which depicted accessories make a health professional appear more trustworthy. Objective: To estimate the odds of an individual on-screen being rated trustworthy when viewed in a static image holding or wearing specific items of medical equipment.Methods: We surveyed consecutive people attending community pharmacies to collect prescriptions in Western Australia. Respondents were presented with a series of 10 photographs, generated at random, of a man with varying numbers and combinations of medical equipment: stethoscope, reflex hammer, surgical scrubs, otoscope, and pen. They were then invited to rate the man as honest, trustworthy, honorable, moral, ethical, or genuine, or a combination of these, on the Source Credibility Scale.Results: A total of 168 of 250 people gave informed consent, for a participation rate of 67.2%. There were 102 female and 66 male respondents. Of the 168 respondents, 96 (57%) were born in Australia and 102 (60.7%) were attending medical practices with more than one general practitioner. The mean age of respondents was 47 (SD 16) years (range 26–92 years). When only 1 item was present in an image, the stethoscope was associated with the highest odds for the person being considered honest (odds ratio [OR] 2.6, 95% confidence interval [CI] 1.6–4.3), trustworthy (OR 2.3, 95% CI 1.4–3.8), honorable (OR 2.7, 95% CI 1.6–4.5), moral (OR 2.4 95% CI 1.4–4.1), ethical (OR 2.6, 95% CI 1.5–4.6), and genuine (OR 1.8, 95% CI 1.0–3.1). The presence of a stethoscope increased the odds of the person being rated in a positive light in all photographs in which it was included. Conclusions: When an individual is portrayed in a static image, concurrent presentation of 3 or more items of medical equipment, and especially a stethoscope, is likely to exert a positive influence on the viewers’ perceptions of the qualities of the person depicted.

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