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dc.contributor.authorDickinson-Delaporte, Sonia
dc.contributor.authorFord, J.
dc.contributor.authorGill, D.
dc.identifier.citationDickinson-Delaporte, S. and Ford, J. and Gill, D. 2014. Model Looks, Motives, and Affective Outcomes. Journalism and Mass Communication Quarterly. 91 (2): pp. 357-374.

Highly attractive models are intended to impact psychologically on message receivers and improve awareness, expectations, attitudes, beliefs, and advertising effectiveness; however, benefits accrue in only particular situations. This study examines how advertising triggers affect when comparison motive is paired with a particular model beauty type. Qualitative work preceded empirical study, which involved use of three types of model beauty (classic, sexual, and cute), two comparison motives (self-evaluation headline and self-improvement headline), and two product contexts (problem-solving and enhancement). Female university students (N = 1,170) were surveyed with findings indicating that viewers do react differently depending on the beauty type, with evidence of an interaction between beauty type and comparison motive.

dc.publisherSage Publications
dc.subjectBeauty types
dc.subjectcomparison motives
dc.subjectadvertising effects
dc.titleModel Looks, Motives, and Affective Outcomes
dc.typeJournal Article
dcterms.source.titleJournalism and Mass Communication Quarterly
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access

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