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    From popularization to marketization: The Hypermodal Nucleus in Institutional Science News

    Access Status
    Fulltext not available
    Authors
    Zhang, Y.
    O'Halloran, Kay
    Date
    2013
    Type
    Book Chapter
    
    Metadata
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    Citation
    Zhang, Yiqiong and O'Halloran, Kay L. 2013. From popularization to marketization: The Hypermodal Nucleus in Institutional Science News, in Djonov, E. & Zhao, S. (ed), Critical multimodal studies of popular discourse, pp. 160-181. New York: Routledge.
    Source Title
    Critical multimodal studies of popular discourse
    ISBN
    9780415624718
    URI
    http://hdl.handle.net/20.500.11937/36370
    Collection
    • Curtin Research Publications
    Abstract

    As digital technologies rapidly evolve, they change how information is presented, transmitted and shared, and concomitantly the ways in which semiotic resources (eg, language, images, and hyperlinks) are used to construe meaning. While digital media is having a pervasive impact on the way science news is presented (Trench, 2007,2008), the studies of online science news, however, are relatively rare compared to other types of online discourses (eg., Djonov, 2008; Knowx, 2007, 2009a; Tan, 2011; Zhang & O'Halloran, 2012) despite growing concerns about the nature of science journalism today.

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