Effects of personal nostalgia intensity on consumer behaviour
| dc.contributor.author | Marchegiani, Christopher | |
| dc.contributor.author | Phau, Ian | |
| dc.date.accessioned | 2017-01-30T13:56:10Z | |
| dc.date.available | 2017-01-30T13:56:10Z | |
| dc.date.created | 2008-11-12T23:36:42Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Marchegiani, Christopher and Phau, Ian (2008) Effects of personal nostalgia intensity on consumer behaviour, Marketing Insights: School of Marketing Working Paper Series: no. 200814, Curtin University of Technology, School of Marketing. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/36524 | |
| dc.description.abstract |
Personal nostalgia has been found to exist as an advertising appeal which is distinctly different from historical nostalgia, although the effects on consumers as a result of the intensity of personal nostalgia specifically have not been explored. This paper looks at high, medium and low levels of personal nostalgic reactions in those exposed to a personal nostalgic advert to signal some of the benefits and weaknesses of the intensity of this type of response in adverts. Cognitive, Attitudinal, and Purchase Intension reactions are all shown to be significantly effected dependent on the level of Personal Nostalgia triggered. | |
| dc.publisher | School of Marketing, Curtin Business School | |
| dc.subject | Intentions | |
| dc.subject | Attitudes | |
| dc.subject | Personal Nostalgia | |
| dc.subject | Cognition | |
| dc.title | Effects of personal nostalgia intensity on consumer behaviour | |
| dc.type | Working Paper | |
| dcterms.source.volume | 2008014 | |
| dcterms.source.series | Marketing Insights: School of Marketing Working Paper Series | |
| curtin.identifier | EPR-3304 | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |