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dc.contributor.authorIsaias, Pedro
dc.contributor.authorPifano, S.
dc.contributor.authorMiranda, P.
dc.date.accessioned2017-01-30T13:58:53Z
dc.date.available2017-01-30T13:58:53Z
dc.date.created2015-12-10T04:26:04Z
dc.date.issued2011
dc.identifier.citationIsaias, P. and Pifano, S. and Miranda, P. 2011. Social Network Sites: Modeling the New Business-Customer Relationship. In Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures, 248-265: IGI Global.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/36984
dc.identifier.doi10.4018/978-1-61350-444-4
dc.description.abstract

The internet and the emergence of social technologies and platforms are at the origin of new consumer trends. The growing empowerment of customers is having a restructuring impact in business-consumer relationships and it is pressing businesses to uncover new strategies to engage their clients. This chapter argues that the presence of the corporate sector in Social Network Sites (SNSs) presents a successful method of building proficient relationships with customers that are more compliant with the new facets of consumers’ profile and behaviour. This research crosses classical academic literature with case studies available in social media to gather a compilation of challenges and potential solutions to the application of SNSs to business-consumer relationships. This compilation is preceded by an introductory section, which explores the definition and possible applications of SNSs in business, and a section dedicated to an overview of the novel consumer trends.

dc.publisherIGI Global
dc.relation.urihttp://www.igi-global.com/chapter/social-network-sites/61677
dc.titleSocial Network Sites: Modeling the New Business-Customer Relationship
dc.typeBook Chapter
dcterms.source.startPage248
dcterms.source.endPage265
dcterms.source.titleSocial Networking and Community Behavior Modeling: Qualitative and Quantitative Measures
dcterms.source.isbn1613504446
dcterms.source.chapter17
curtin.departmentSchool of Information Systems
curtin.accessStatusFulltext not available


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