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Brand communities and the role of local dealers

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Authors
Hartleb, Vivian
Evanschitzky, H.
Woisetschläger, D.
Ramaseshan, Balasubramani
Date
2009
Type
Conference Paper

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Citation
Hartleb, V. and Evanschitzky, H. and Woisetschläger, D. and Ramaseshan, B. 2009. Brand communities and the role of local dealers, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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