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dc.contributor.authorLanasier, Evi
dc.date.accessioned2017-01-30T14:01:00Z
dc.date.available2017-01-30T14:01:00Z
dc.date.created2015-10-07T04:04:43Z
dc.date.issued2014
dc.identifier.citationLanasier, E. 2014. Attitudes of Indonesian Mothers towards Children’s Advertising for Food. Journal of Food Products Marketing. 21 (4): pp. 397-412.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/37247
dc.identifier.doi10.1080/10454446.2014.885870
dc.description.abstract

Advertising directed toward children is a controversial issue with growing concerns from parents around the world, including emerging markets such as Indonesia. The reasons for its negative effects include that such advertising could lead to materialism, parent–child conflict, and feelings of unhappiness. In particular, advertising by food companies is a target for criticism due to concerns about unhealthy food and childhood obesity. This article reports on the findings of a number of focus groups of Indonesian mothers to obtain an indication of the mothers’ ethical judgment toward such advertising. The results identify reasons why the mothers found particular advertisements to be unethical and ways advertisements can improve their message. From the responses, some important issues are raised that would be of interest to international advertisers.

dc.publisherRoutledge
dc.titleAttitudes of Indonesian Mothers towards Children’s Advertising for Food
dc.typeJournal Article
dcterms.source.volume21
dcterms.source.number4
dcterms.source.issn1045-4446
dcterms.source.titleJournal of Food Products Marketing
curtin.departmentCBS International
curtin.accessStatusFulltext not available


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