Industrial global brand leadership: a capabilities view
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Authors
Beverland, M.
Napoli, Julie
Lindgreen, A.
Date
2007Collection
Type
Journal Article
Metadata
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Beverland, Michael and Napoli, Julie and Lindgreen, Adam. 2007. Industrial global brand leadership: a capabilities view. Industrial Marketing Management. 36 (8): pp. 1082-1093.
Source Title
Industrial Marketing Management