Industrial global brand leadership: a capabilities view

Beverland, M.; Napoli, Julie; Lindgreen, A.

doi:10.1016/j.indmarman.2006.08.007

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Authors

Beverland, M.

Napoli, Julie

Lindgreen, A.

Date

2007

Type

Journal Article

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Citation

Beverland, Michael and Napoli, Julie and Lindgreen, Adam. 2007. Industrial global brand leadership: a capabilities view. Industrial Marketing Management. 36 (8): pp. 1082-1093.

Source Title

Industrial Marketing Management