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    Industrial global brand leadership: a capabilities view

    Access Status
    Fulltext not available
    Authors
    Beverland, M.
    Napoli, Julie
    Lindgreen, A.
    Date
    2007
    Type
    Journal Article
    
    Metadata
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    Citation
    Beverland, Michael and Napoli, Julie and Lindgreen, Adam. 2007. Industrial global brand leadership: a capabilities view. Industrial Marketing Management. 36 (8): pp. 1082-1093.
    Source Title
    Industrial Marketing Management
    DOI
    10.1016/j.indmarman.2006.08.007
    ISSN
    00198501
    URI
    http://hdl.handle.net/20.500.11937/3728
    Collection
    • Curtin Research Publications
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