Fulltext not available

Journal Article

Beverland, Michael and Napoli, Julie and Lindgreen, Adam. 2007. Industrial global brand leadership: a capabilities view. Industrial Marketing Management. 36 (8): pp. 1082-1093.

Industrial Marketing Management

10.1016/j.indmarman.2006.08.007

00198501

http://hdl.handle.net/20.500.11937/3728