Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Proposing a New Logic for Data Analysis in Marketing and Consumer Behavior: Case Study Research of Large-N Survey Data for Estimating Algorithms that Accurately Profile X (Extremely High-use Consumers)

    Access Status
    Fulltext not available
    Authors
    Woodside, Arch
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Woodside, Arch. 2013. Proposing a New Logic for Data Analysis in Marketing and Consumer Behavior: Case Study Research of Large-N Survey Data for Estimating Algorithms that Accurately Profile X (Extremely High-use Consumers). Journal of Global Scholars of Marketing Science. 22 (4): pp. 277-289.
    Source Title
    Journal of Global Scholars of Marketing Science
    DOI
    10.1080/21639159.2012.717369
    ISSN
    2163-9159
    URI
    http://hdl.handle.net/20.500.11937/3735
    Collection
    • Curtin Research Publications
    Abstract

    Rather than taking a variable-oriented approach, the study here extends Ragin’s (1999) perspective on studying conjunctive paths or “causal recipes” for a limited number of cases (usually n < 30) to the study of such paths in a large number of cases (n > 300 –or, in the study here, n > 30,000). The aim here is to provide a primer in theory and practice of qualitative comparative analysis (QCA) — a method that goes beyond considering the net contributions of individual variables in influencing a dependent variable. The study aims to describe alternative conjunctive paths (estimated algorithms using Boolean algebra and set theory) that associate with a given outcome. The “outcome condition” being modeled (predicted) in the study are cases (travelers) who complete more than 24 airline trips for personal reasons annually; the label “extreme” or “X” air travelers identifies these cases. Though small in share of numbers (.2%) of Americans, X air travelers are mighty in share (7%) of air-trips for personal reasons. The study finds that completing a university/college degree is a necessary, but not sufficient, simple antecedent condition that identifies X air travelers; the conjunction of completing college and very frequent vacation travel is a sufficient, but not necessary, complex antecedent condition for identifying X air travelers. The approach can be useful in estimating conjunctive conditions leading to specific actions by consumers and executives.

    Related items

    Showing items related by title, author, creator and subject.

    • Key Success and Failure Paths in Fashion Marketing Strategies
      Woodside, Arch (2010)
      Both successful and unsuccessful design+marketing projects in high fashion products and services represent creating and implementing recipes or paths of key success factors (KSFs). While implementing any one KSF is not ...
    • Optimisation of large scale network problems
      Grigoleit, Mark Ted (2008)
      The Constrained Shortest Path Problem (CSPP) consists of finding the shortest path in a graph or network that satisfies one or more resource constraints. Without these constraints, the shortest path problem can be solved ...
    • Mitigating hidden node problem in an IEEE 802.16 failure resilient multi-hop wireless backhaul
      Chai, Pey San Nancy (2011)
      Backhaul networks are used to interconnect access points and further connect them to gateway nodes which are located in regional or metropolitan centres. Conventionally, these backhaul networks are established using ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.