The effect of pedestrian clothing in 18,000 road-crossing episodes

Abstract

A confederate dressed in either smart or unkempt clothing made 18,000 attempts to cross the road at legally designated crossing points. Consistent with their statutory obligation, drivers were more likely to stop than not stop for the confederate, irrespective of the latter's clothing. However, the findings reflected those of previous studies showing that drivers were more likely to stop when the confederate was dressed smartly.