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Consumers willingness to knowingly purchase counterfeit products

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Authors
Phau, Ian
Dix, Steve
Sequeira, Marishka
Date
2009
Type
Journal Article

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Citation
Phau, I. and Dix, S. and Sequeira, M. 2009. Consumers willingness to knowingly purchase counterfeit products. Direct Marketing: An International Journal. 3 (4): pp. 33-45.
Source Title
Direct Marketing: An International Journal
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School of Marketing
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