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“I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry

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Authors
Wolf, Katharina
Date
2009
Type
Conference Paper

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Citation
Wolf, K. 2009. “I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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