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    How User Personality and Social Value Orientation Influence Avatar Mediated Friendship

    3819.pdf (3.140Mb)
    Access Status
    Open access
    Authors
    Chesney, T.
    Chuah, S.
    Hoffmann, R.
    Hui, Wendy
    Larner, J.
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Chesney, T. and Chuah, S. and Hoffmann, R. and Hui, W. and Larner, J. 2016. How User Personality and Social Value Orientation Influence Avatar Mediated Friendship. Information Technology & People. 29 (4): pp. 688 - 716.
    Source Title
    Information Technology and People
    DOI
    10.1108/ITP-10-2014-0242
    School
    School of Information Systems
    URI
    http://hdl.handle.net/20.500.11937/3819
    Collection
    • Curtin Research Publications
    Abstract

    Purpose – The purpose of this paper is to study the influence of user personality and vlaues on the number of connections users make, the number of requests for connections that users give out, and the number of connections invitations users receive. Design/methodology/approach – This is a field study of 179 participants interacting in a novel virtual world. The world’s server logs are used to capture sociometrics about the users and their interaction. Findings – Findings suggest that personality and values influence the number of friends users make and the number of friendship requests users give out, but not the number of friendship invitations users receive. Only one personality trait – conscientiousness – exhibits homophily. Originality/value – Personality and social value orientation have rarely been studied together in information systems (IS) research, despite research showing the two have an impact on IS relevant constructs. The use of server logs for data capture is novel. Avatar friendship is an under-researched concept in IS.

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