Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework
MetadataShow full item record
Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors that influence students’ college choice decision in Malaysia. The independent variables that have been identified to have influenced of students’ college choice decision are location, academic programme, college reputation, educational facilities, cost, availability of financial aid, employment opportunities, advertising, Higher Education Institutions (HEIs), representatives and campus visit.
Showing items related by title, author, creator and subject.
Teaching practical numeracy through social justice pedagogy : case study of Abu Dhabi Women's CollegeTanko, Mohammed Goma (2012)The study presented in this thesis investigates the impact of using Social Justice Pedagogy in teaching Practical Numeracy to Diploma Foundation Students, in Abu Dhabi Women’s College (ADWC), of the Higher Colleges of ...
Investigating the effectiveness of mathematics games on students' attitudes and learning environmentAfari, Ernest (2012)The primary focus of the present study was an evaluation of the effectiveness of games when used in college-level mathematics classes in the United Arab Emirates (UAE). A mixed-method approach involved surveys, interviews, ...
Hatherley-Greene, Peter (2012)Over the course of one academic year, I documented the experiences of new first-year male Emirati students at a college of higher education in the United Arab Emirates. Using Giroux’s metaphor of a cultural border crossing, ...