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Customer Relationship Management Success Model: A Conceptual Framework

Access Status
Open access
Authors
Alamgir, Mohammed
Quaddus, Mohammed
Date
2012
Type
Conference Paper

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Citation
Alamgir, Mohammed and Quaddus, Mohammed. 2012. Customer Relationship Management Success Model: A Conceptual Framework, in Pillai, R. and Ozbilgin, M. and Harley B. and Hartel C. (ed), Managing for Volatility and Stability, the 26th Australian and New Zealand Academy of Management Conference (ANZAM), Dec 5-7 2012. Perth, Australia: ANZAM
Source Title
The Proceedings of the26TH Annual Australian and New Zealand Academy of Management Conference (ANZAM)
Source Conference
26TH Annual Australian and New Zealand Academy of Management Conference (ANZAM)
ISBN
School
of Technlogy
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