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Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types

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Authors
O'Brien, Ingrid
Jarvis, W.
Soutar, G.
Date
2012
Type
Conference Paper

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Citation
O'Brien, I. and Jarvis, W. and Soutar, G. 2012. Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types, in - (ed), ANZAM 2012 Conference: Managing for Volatility and Instability, Jan 1 2012. Perth, Australia: -.
Source Title
ANZAM 2012 Conference: Managing for Volatility and Instability
Source Conference
ANZAM 2012 Conference: Managing for Volatility and Instability
School
Curtin Graduate School of Business
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