Show simple item record

dc.contributor.authorHynes, Niki
dc.contributor.authorLo, S.
dc.date.accessioned2017-01-30T14:29:49Z
dc.date.available2017-01-30T14:29:49Z
dc.date.created2015-09-29T01:51:42Z
dc.date.issued2006
dc.identifier.citationHynes, N. and Lo, S. 2006. Innovativeness and Consumer Involvement in the Chinese Market. Singapore Management Review. 28 (2): pp. 31-46.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/39053
dc.description.abstract

There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology but in markets where both technologies are in a mature stage, other measures such as consumer involvement may be better indicators of consumer choice. This study examines the relationship between domain specific innovativeness (DSI) and consumer involvement profiles (CIP) in the camera market. It provides evidence of cross cultural validity of these scales and provides initial evidence to suggest consumer involvement is a better predictor of behaviour than innovativeness in markets where two relatively mature technologies compete side by side.

dc.publisherSingapore Institute of Management
dc.titleInnovativeness and Consumer Involvement in the Chinese Market
dc.typeJournal Article
dcterms.source.volume28
dcterms.source.number2
dcterms.source.startPage31
dcterms.source.endPage46
dcterms.source.issn0129-5977
dcterms.source.titleSingapore Management Review
curtin.accessStatusFulltext not available


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record