Assessing Algorithms for Selecting Countries to Market New Products to Low-income Consumers
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Authors
Metzger, M.
Woodside, Arch
Ickis, J.
Date
2013Type
Journal Article
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Metzger, M. and Woodside, A. and Ickis, J. 2013. Assessing Algorithms for Selecting Countries to Market New Products to Low-income Consumers. Emerging Markets Case Studies Collection. 3 (4): pp. 1-12.
Source Title
Emerging Markets Case Studies Collection