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dc.contributor.authorButcher, Luke
dc.contributor.authorPhau, Ian
dc.contributor.authorMarchegiani, Chris
dc.contributor.editorSvetlana Bogomolova
dc.contributor.editorRichard Lee
dc.contributor.editorJenni Romaniuk
dc.identifier.citationButcher, L. and Phau, I. and Marchegiani, C. 2012. Re-investigating Consumption-related Emotions Scales: Some Initial Findings, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.

This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures. The final scale contains 23 emotion items loading on four factors; Positive, Negative, Skepticism, and Un-stimulated. This provides a contrasting perspective to the hierarchical approach to consumer-related emotions adopted by many scholars.

dc.publisherAustralian and New Zealand Marketing Academy
dc.titleRe-investigating Consumption-related Emotions Scales: Some Initial Findings
dc.typeConference Paper
dcterms.source.titleANZMAC 2012 Proceedings
dcterms.source.seriesANZMAC 2012 Proceedings
dcterms.source.conferenceANZMAC 2012
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.accessStatusFulltext not available

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