Predicting visitor satisfaction in parks: Comparing the value of personal benefit attainment and service levels in Kakadu National Park, Australia
MetadataShow full item record
Protected area managers are often interested in visitor satisfaction, a complex, multi-dimensional concept. This study of visitors to Kakadu National Park in Australia compares 2 approaches to predicting overall satisfaction and the intention to recommend the park. The first approach involves analyzing importance-performance measures on a range of visitor service quality items. The second approach involves measuring the desire and attainment of perceived benefits associated with a recreation experience. Results show that benefits attained by visitors are stronger predictors of an overall positive response to a park visit than visitor service quality ratings. Two types of benefits emerge from factor analysis—benefits derived from nature and benefits derived from relaxation—and these factors show varying degrees of correlation with overall response to the park depending on proximity of the respondents’ home to the park. The results suggest greater attention should be paid to the benefits people desire from their visits and increases our understanding of what benefits are dependent on the environment (biophysical, social, and managerial), the activity visitors participate in, or a combination of both. Such information can help park staff to create experiences likely to facilitate attainment of benefits that are important to visitors.
Showing items related by title, author, creator and subject.
Parks, people and planning: local perceptions of park management on the Ningaloo Coast, North West Cape, Western AustraliaIngram, Colin Barry (2008)Attaining the ‘appropriate’ balance between human use of national parks and their protection is a topic of considerable public, scientific and business interest and is thus an important focus for research. An increasingly ...
Proenvironmental behavior: Critical link between satisfaction and place attachment in Australia and CanadaRamkissoon, Haywantee; Mavondo, F. (2017)This study explores issues of scale equivalence and generalizability in national parks. Visitors' place satisfaction, proenvironmental behavior, and place attachment are measured across two qualitatively distinct populations ...
Picking up litter: an application of theory-based communication to influence tourist behaviour in protected areas.Brown, T.; Ham, S.; Hughes, Michael (2010)Tourism to protected areas worldwide has increased rapidly, prompting management agencies to seek enhanced visitor management including communication aimed at influencing tourists' behaviour to reduce impacts and strengthen ...