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    Evaluation of retail services: A developed vs emerging markets perspective

    Access Status
    Fulltext not available
    Authors
    Sharma, Piyush
    Luk, S.T.
    Chen, I.S.
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Sharma, P. and Luk, S.T. and Chen, I.S. 2012. Evaluation of retail services: A developed vs emerging markets perspective, in Proceedings of the AMA Summer Educators Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Aug 17-19 2012, pp. 40-41. Chicago, Illnois: American Marketing Association (AMA).
    Source Title
    Proceedings of AMA Summer Educators Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
    Source Conference
    AMA Summer Educators Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
    ISBN
    9781622765393
    URI
    http://hdl.handle.net/20.500.11937/40032
    Collection
    • Curtin Research Publications
    Abstract

    Customers from different countries have varied experiences and expectations due to diverse socioeconomic, cultural, and environmental factors (Douglas and Craig 2006). They also differ in their service experience in terms of customer perceived value, customer satisfaction, and perceived service quality (Brady et al. 2005). However, prior research on the evaluation of retail services focuses mostly on the shoppers from developed markets with little attention to shoppers from emerging markets such as China (Uncles 2010) and India (Sengupta 2008).

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