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The effect of franchisee demographics and location on franchisee performance

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Authors
Soontiens, Werner
Larcoix, A.
Date
2010
Type
Conference Paper

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Soontiens, W. and Larcoix, A. 2010. The effect of franchisee demographics and location on franchisee performance, in Gabriel Ogunmokun, rony Gabbay, Janelle Rose (ed), Academy of World Business, Marketing and Management Development, Jul 12 2010, pp. 154-167. Oulu, Finland: Academy of World Business, Marketing and Management Development.
Source Title
Conference proceedings of the 4th biennial conference of the Academy of World Business, Marketing and Management Development
Source Conference
Academy of World Business, Marketing and Management Development
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School of Management
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