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dc.contributor.authorShanka, Tekle
dc.contributor.authorPrendergast-Jones, Elizabeth
dc.date.accessioned2017-01-30T14:40:58Z
dc.date.available2017-01-30T14:40:58Z
dc.date.created2010-01-24T20:02:26Z
dc.date.issued2009
dc.identifier.citationShanka, Tekle and Prendergast-Jones, Elizabeth. 2009. Pre-choice expectations of intangibles - Higher Education (HE) institutions, Marketing Insights: School of Marketing Working Paper Series: no. 2009031, Curtin University of Technology, School of Marketing.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/40242
dc.description.abstract

The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution to offer intangible, value-added services such as skills essential to entering the workforce, management skills and practices, assistance in English and value-added courses such as leadership, teamwork etc in addition to the established academic program. Results revealed that undergraduate students expect short-listed institutions to provide value-added intangibles that develop them professionally and personally in order to increase their employability in the workplace.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectresources
dc.subjectstudent
dc.subjectlearning environment
dc.subjectmarketing education
dc.subjectwork integrated learning
dc.titlePre-choice expectations of intangibles - Higher Education (HE) institutions
dc.typeWorking Paper
dcterms.source.volume2009031
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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