Pre-choice expectations of intangibles - Higher Education (HE) institutions
dc.contributor.author | Shanka, Tekle | |
dc.contributor.author | Prendergast-Jones, Elizabeth | |
dc.date.accessioned | 2017-01-30T14:40:58Z | |
dc.date.available | 2017-01-30T14:40:58Z | |
dc.date.created | 2010-01-24T20:02:26Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | Shanka, Tekle and Prendergast-Jones, Elizabeth. 2009. Pre-choice expectations of intangibles - Higher Education (HE) institutions, Marketing Insights: School of Marketing Working Paper Series: no. 2009031, Curtin University of Technology, School of Marketing. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/40242 | |
dc.description.abstract |
The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution to offer intangible, value-added services such as skills essential to entering the workforce, management skills and practices, assistance in English and value-added courses such as leadership, teamwork etc in addition to the established academic program. Results revealed that undergraduate students expect short-listed institutions to provide value-added intangibles that develop them professionally and personally in order to increase their employability in the workplace. | |
dc.publisher | School of Marketing, Curtin Business School | |
dc.subject | resources | |
dc.subject | student | |
dc.subject | learning environment | |
dc.subject | marketing education | |
dc.subject | work integrated learning | |
dc.title | Pre-choice expectations of intangibles - Higher Education (HE) institutions | |
dc.type | Working Paper | |
dcterms.source.volume | 2009031 | |
dcterms.source.series | Marketing Insights | |
curtin.accessStatus | Open access | |
curtin.faculty | Curtin Business School | |
curtin.faculty | School of Marketing |