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dc.contributor.authorMartin, D.
dc.contributor.authorWoodside, Arch
dc.contributor.authorDehuang, N.
dc.date.accessioned2017-01-30T14:43:13Z
dc.date.available2017-01-30T14:43:13Z
dc.date.created2014-04-27T20:00:25Z
dc.date.issued2007
dc.identifier.citationMartin, Drew and Woodside, Arch G. and Dehuang, Ning. 2007. Etic Interpreting of Naïve Subjective Personal Introspections of Tourism Behavior: Analyzing Visitors' Stories About Experiencing Mumbai, Seoul, Singapore and Tokyo. International Journal of Culture, Tourism and Hospitality Research. 1 (1): pp. 14-44.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/40459
dc.identifier.doi10.1108/17506180710729592
dc.description.abstract

Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how visitors interpret their experiences while visiting cities in Asia. Deconstructing texts written by consumers via Heider's balance theory provides the method of analysis for samples of both positive and negative travel experiences of foreign visitors. Findings – Mapping consumer experiences shows immediate and downstream positive and negative associations of concepts, events, and outcomes in visitors' stories. These maps include descriptions of how visitors live specific destination's unique promises. Research limitations/implications – The population of bloggers who report their experiences may not be representative of the population of all visitors. Practical implications – Blog-journal stories provides the opportunity to collect emic interpretative data unobtrusively. These stories have the potential to influence substantial numbers of future visitors who go online in search of first-person unbiased, unrehearsed reports of others' destination experiences. First-person (emic) reports enable managers of places (brands) to learn and talk in dialects of customers. Originality/value – This paper provides a revisionist proposal to Holt's five-step strategy for building destinations as iconic brands and suggestions for tourism management. The revisionist view includes interpreting consumers' own interpretations of their place experiences.

dc.publisherEmerald Group Publishing Ltd.
dc.subjectTravel
dc.subjectTourism
dc.subjectSouth East Asia
dc.subjectFar East
dc.subjectStorytelling
dc.subjectSouth Asia
dc.titleEtic Interpreting of Naïve Subjective Personal Introspections of Tourism Behavior: Analyzing Visitors' Stories About Experiencing Mumbai, Seoul, Singapore and Tokyo
dc.typeJournal Article
dcterms.source.volume1
dcterms.source.number1
dcterms.source.startPage14
dcterms.source.endPage44
dcterms.source.issn1750-6182
dcterms.source.titleInternational Journal of Culture, Tourism and Hospitality Research
curtin.department
curtin.accessStatusFulltext not available


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