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    Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States

    Access Status
    Fulltext not available
    Authors
    Alonso, Abel
    O'neill, Martin
    Liu, Yi
    O'shea, Michelle
    Date
    2013
    Type
    Journal Article
    
    Metadata
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    Citation
    Alonso, Abel Duarte and O'neill, Martin and Liu, Yi and O'shea, Michelle. 2013. Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States. Journal of Hospitality Marketing & Management. 22 (5): pp. 547-567.
    Source Title
    Journal of Hospitality Marketing & Management
    DOI
    10.1080/19368623.2012.671562
    ISSN
    1936-8623
    URI
    http://hdl.handle.net/20.500.11937/41366
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates the critical dimension of factors driving restaurant choice among 277 consumers, predominantly residents of the Southeastern United States. The food provided (quality, taste) was central to respondents’ decision to favor one restaurant over another, though prior positive experience, a clean production/service environment and hospitable service are additional factors that most strongly influenced restaurant choice. Interestingly, despite the rich variety of foods/produce and agricultural background of the region, the use of local food and produce in menu development is among the least considered factors. Several implications are drawn from the findings and directions for future studies are suggested.

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