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    Does neighbourhood walkability moderate the effects of mass media communication strategies to promote regular physical activity?

    191852_191852.pdf (270.4Kb)
    Access Status
    Open access
    Authors
    Barnes, R.
    Giles-Corti, B.
    Bauman, A.
    Rosenberg, M.
    Bull, F.C.
    Leavy, Justine
    Date
    2013
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Barnes, R. and Giles-Corti, B. and Bauman, A. and Rosenberg, M. and Bull, F.C. and Leavy, J.E. 2013. Does neighbourhood walkability moderate the effects of mass media communication strategies to promote regular physical activity? Annals of Behavioral Medicine. 45 (1): pp. 86-94.
    Source Title
    Annals of Behavioral Medicine
    DOI
    10.1007/s12160-012-9429-7
    ISSN
    0883-6612
    Remarks

    The final publication is available at link.springer.com

    NOTICE: This is the author’s version of a work in which changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication.

    URI
    http://hdl.handle.net/20.500.11937/41495
    Collection
    • Curtin Research Publications
    Abstract

    Background: Mass media campaigns are widely used in Australia and elsewhere to promote physical activity among adults. Neighbourhood walkability is consistently shown to be associated with walking and total activity. Campaigns may have different effects on individuals living in high and low walkable neighbourhoods. Purpose: The purpose of this study is to compare pre- and post-campaign cognitive and behavioural impacts of the Heart Foundation’s Find Thirty every day® campaign, in respondents living in high and lower walkable neighbourhoods. Methods: Pre- and post-campaign cross-sectional survey data were linked with objectively measured neighbourhood walkability. Cognitive and behavioural impacts were assessed using logistic regression stratified by walkability. Results: Cognitive impacts were significantly higher post-campaign and consistently higher in respondents in high compared with lower walkable neighbourhoods. Post campaign sufficient activity was significantly higher and transport walking significantly lower, but only in residents of lower walkable areas. Conclusions: Cognitive impacts of mass media physical activity campaigns may be enhanced by living in a more walkable neighbourhood.

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