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dc.contributor.authorMeersman, Davor
dc.contributor.editorNg Poh Yen and Nee Pai Hwa
dc.date.accessioned2017-01-30T10:37:13Z
dc.date.available2017-01-30T10:37:13Z
dc.date.created2012-07-30T20:00:21Z
dc.date.issued2009
dc.identifier.citationMeersman, Davor. 2009. Market-driven product ontologies: A conceptual framework for customer information integration in product innovation processes, in Yen, Ng Poh and Hwa, Nee Pai (ed), Business Sustainability in the Era of Globalization, Curtin International Business Conference 2009, Dec 10-12 2009. Miri, Malaysia: Curtin.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/4194
dc.description.abstract

In this paper we introduce a market-driven product ontology for creating market orientation and customer focus in innovation and product development/marketing processes in the extended enterprise. We describe and evaluate the main building blocks and uses of the market-driven product ontology. We describe how the ontology can interact with innovation process system components such as case-based reasoners and TRIZ in order to decrease the knowledge acquisition bottleneck and leverage market learning capabilities. Finally, we discuss the suitability of the proposed solution for the issues at hand.

dc.publisherCurtin
dc.relation.urihttp://www.academia.edu/347902/MDPO_A_Framework_for_the_Integration_of_Customer_Information_in_Product_Innovation_Processes
dc.subjectproduct ontology
dc.subjectcustomer integration
dc.subjectproduct innovation
dc.titleMarket-driven product ontologies: a conceptual framework for customer information integration in product innovation processes
dc.typeConference Paper
dcterms.source.titleProceedings of the Curtin international business conference 2009
dcterms.source.seriesProceedings of the Curtin international business conference 2009
dcterms.source.conferenceCurtin International Business Conference 2009
dcterms.source.conference-start-dateDec 10 2009
dcterms.source.conferencelocationMiri, Malaysia
dcterms.source.placeMalaysia
curtin.department
curtin.accessStatusOpen access


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