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    Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops

    213085_213085.pdf (234.7Kb)
    Access Status
    Open access
    Authors
    Phau, Ian
    Teah, Min
    Chuah, Joe
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Phau, I. and Teah, M. and Chuah, J. 2015. Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops. Journal of Fashion Marketing and Management. 19 (2): pp. 169-187.
    Source Title
    Journal of Fashion Marketing and Management
    DOI
    10.1108/JFMM-01-2014-0008
    ISSN
    1361-2026
    School
    School of Marketing
    Remarks

    This article is © Emerald Group Publishing and permission has been granted for this version to appear here - http://espace.library.curtin.edu.au/R. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    URI
    http://hdl.handle.net/20.500.11937/4202
    Collection
    • Curtin Research Publications
    Abstract

    Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the ‘mall intercept’ method. Findings – Underpinned by the Theory of Planned Behaviour (TPB) model, attitudes and perceived behavioural control were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops.Practical implications –The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This this paper focussed exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.

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