Professional Accounting Body Affiliation: Shifting Priorities in the Transition from Student to Practitioner
MetadataShow full item record
Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a ‘one-size-fits-all’ approach to attracting and retaining members and that the needs and aspirations of tomorrow’s accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.
Showing items related by title, author, creator and subject.
Professional accounting body affiliation: Understanding the drivers of membership attraction and retention in VietnamBouilheres, Frederique Cecile (2017)This thesis investigates, through the lens of the Theory of Planned Behaviour (Ajzen 1991), the professionalization process of accounting in Vietnam by analysing professional accounting bodies’ members and accounting ...
O'Connell, B.; Carnegie, G.; Carter, A.; de Lange, Paul; Hancock, P.; Helliar, C.; Watty, K. (2015)This multi-stakeholder investigation with a prospective focus and conducted 25 years after the Mathews Committee Inquiry has three aims: ? assess the current state of play of accounting in business education in Australia; ...
Guanxi, a two-edged sword! How Australian accounting professionals view the process within a moral frameworkFan, Ying Han; Woodbine, Gordon; Scully, Glennda (2014)Purpose – The purpose of this study is to determine how Western business practitioners, specifically Australian accounting professionals, identify with the Chinese value concept of guanxi and the impact of their perceptions ...